The pace of strategy development and implementation has accelerated greatly in recent times. Thankfully, outside of major infrastructure players very few organisations now plan in the traditional five year cycle. We are massive fans of lean strategy, which has been defined as the integration of strategy and entrepreneurship (Collis, Harvard Business Review 2016).
Digital strategy should be the digital articulation of your organisation’s macro strategy. However, increasingly Digital opportunities and threats are informing or driving strategy. Digital offers increasingly plug-and-play tech that enables organisation to enter new markets, radically compete on price, transform their market positioning - at astonishing speed. Digital strategy mobilises all the elements of your organisation and how it interacts on-line across all sectors in the value chain.