Innovative new site, www.thebladder.com.au, provides users with entertaining and satirical sports articles and information, developed as a joint venture between PowerServe and content specialists, Media Giants. The Bladder offers users a light-hearted look on sports such as AFL, cricket, tennis and more.
The resulting content-based site depicts current issues in Australian Sport in a satirical manner with rich media content, consumer created content and user interactivity.
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