CONTENT DESIGN CASE STUDIES
 
 
i7
Interactive customer relationships online with i7
 
URL:
www.i7.com.au

Client challenge:
To create an online presence for the Seven Network to assist in building long-term interactive customer relationships with their audiences.

I7 Pty Ltd needed to deliver relevant content quickly and easily to a wide range of online users.

Solution summary:
Day3's development of the primary infrastructure and architecture of the i7 site has created a wide-ranging online portal delivering news, sports, entertainment and consumer services to a national audience.

With the site offering a broad navigational approach rather than a single-page focus, visitors can effortlessly navigate to areas of interest after entering the site via a flash-enabled homepage and menu.

Site destinations within the i7 network include an area for relationships and dating, a personal finance and investment site, as well as auction and trading locations.

This eBusiness activity has allowed i7 to bring together online retailers delivering an expansive range of consumer products and services to cement customer relationships and loyalty to i7.

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